The supermarket giant has teamed up with Big W to give customers the ability to buy more than just their weekly groceries.
Aussies could now pick up more than their groceries from Woolworths as it expands its range with 2000 new products for kitchen, homewares and parties, as well as toys and books, as part of an initiative with Big W.
The supermarket giant has started a trial of new platform called Everyday Market, which would give its 10 million customers who shop online access to the new products.
The trial was launched for customers on the Central Coast in NSW this week, who will be able to add the goods from Big W into their online cart alongside their weekly grocery shop and purchase them all in one transaction.
Woolworths is expected to roll out the service nationally by the end of the year.
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Lance Eerhard, general manager at Everyday Market, said it would make it easier for customers to shop online.
тАЬRight now we offer around 20,000 products online and itтАЩs our ambition to more than double that range as we grow the Everyday Market with new partners over time,тАЭ he said.
тАЬAs well as offering more choice to our customers, Everyday Market will also provide retailers and brands with fresh opportunities to grow their business.тАЭ
Everyday MarketтАЩs plans to bring on more partners over the coming months will include a focus on pet care, health, wellness and beauty.
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Damien Dutheil, general manager of BIG W digital, said it was great opportunity to service customers who donтАЩt currently shop with them.
тАЬWeтАЩll offer a small selection of our broader range, which we believe will appeal to customers going about their weekly family grocery shop,тАЭ he said.
тАЬSo it might be a rice cooker or a frying pan that you need to cook a great recipe from Woolworths.com.au or a kidтАЩs toy you need for your nieceтАЩs birthday in a few weeks. We know our customers are increasingly looking for this one-stop shop opportunity, and thatтАЩs what weтАЩll be working to deliver through the Everyday Market.тАЭ
