Wherever Conor McGregor goes, the rich and famous will follow and so it proved at his latest bout against Dustin Poirier at UFC 264.
Conor McGregor had lost two of his past three fights before stepping into the Octagon against Dustin Poirier on Sunday but he proved he can still draw a crowd.
Sadly, he broke his leg in the first round and the crowd was denied the show they were craving.
Questions have been asked about what the Irishman’s legacy will look like but regardless of his performances, there’s no hotter ticket in town than a Conor McGregor fight.
Watch Poirier v McGregor 3 at UFC 264 live on Main Event, available on Foxtel and Kayo on Sunday 11 July at 12pm AEST. ORDER NOW >
That much was evident when a stack of celebrities flocked to T-Mobile Arena in Las Vegas to take their seats before the main event at UFC 264.
Former US President Donald Trump — a good friend of UFC boss Dana White — was in attendance, receiving equal amounts boos and cheers as he arrived before the co-main event between Gilbert Burns and Stephen Thompson.
American social media star Addison Rae, who rose to fame via her dancing videos on TikTok, has been a guest star on Keeping Up With The Kardashians and scored a gig as a red carpet reporter for the UFC, and was one of many well-known faces in the crowd.
So too was pop sensation Justin Bieber.
Speaking of the Kardashians, Kourtney Kardashian and her boyfriend, American musician Travis Barker, kept a close eye on proceedings.
Fellow artist Machine Gun Kelly was also spotted posing for pics alongside actress Megan Fox.
NFL star Odell Beckham Jr made an appearance and comedian Dave Chappelle was enjoying the show too.
Actors Miles Teller and Kit Harrington added to the high-profile atmosphere in Las Vegas.