AHMEDABAD: In a week, posts just from BJP GujaratтАЩs official Twitter handle spiked by 72%, with 112 posts at the rate of one post per 12 minutes coming on Sunday alone. That day, BJP uploaded 36 videos including the speeches of PM Narendra Modi on its Facebook page.
Other political parties are also upping their social media game. CongressтАЩs weekly posts went up by 40% and AAPтАЩs by 50% compared to last week. Campaigning has entered the last stage with barely 10 days to go before the first phase of election on December 1. The parties are using all the three major social media platforms тАФ Twitter, Facebook, and Instagram тАФ to amplify their messages and woo the young, tech-savvy voters.
An analysis indicates that a majority of local political leaders retweeted the posts of national leaders or of their partiesтАЩ official handles. On Twitter, BJP concentrated on providing statistics of the works done over the years, Congress made allegations of corruption and focused on inflation, while AAP spoke of the necessity for change.
Both the Congress and BJP slammed AAP when a video of Satyendar Jain surfaced recently. The video shows Jain purportedly getting special treatment in DelhiтАЩs Tihar jail. But the Congress and AAP have attacked BJP with allegations of corruption.
The parties also used examples of other states such as Punjab and Rajasthan to either deride other governments or to promise similar schemes if elected to power. The parties also employed videos тАФ one featuring Yamraj тАФ to criticize one another.
The usage of videos and pictures has increased manifold compared to the past election. Before the candidates for the 182 Gujarat assembly seats were announced, the posts stuck with well-known faces. Now, both national and state leaders along with candidates form the core of messaging, party officials said.
тАЬThe social media content has matured considerably compared to the 2017 election. PartiesтАЩ IT cells vigilantly monitor rivalsтАЩ campaigns and are quick to issue counter-arguments or rebuttals,тАЭ said an Ahmedabad-based social media analyst. тАЬBJP has a star campaigner in PM Narendra Modi and a majority of the posts over the past few days have featured him. CongressтАЩs Rahul Gandhi forayed into campaigning for the state election on Monday.тАЭ
The analyst added: тАЬDelhi CM Arvind Kejriwal has been consistent in tweeting about his campaigns in Gujarat and appealing to the locals to give a chance to the party.тАЭ A senior functionary in BJPтАЩs IT cell said that the social media blitzkrieg will match the action on the ground. тАЬThe attempt is to capture whatever is happening in rallies and relay it in real time,тАЭ the functionary said. тАЬAlmost all the major rallies are live on social media. We also intend to trend one hashtag related to the election daily.тАЭ
Congress relies on continuous campaigns to тАШexposeтАЩ the government.
Other political parties are also upping their social media game. CongressтАЩs weekly posts went up by 40% and AAPтАЩs by 50% compared to last week. Campaigning has entered the last stage with barely 10 days to go before the first phase of election on December 1. The parties are using all the three major social media platforms тАФ Twitter, Facebook, and Instagram тАФ to amplify their messages and woo the young, tech-savvy voters.
An analysis indicates that a majority of local political leaders retweeted the posts of national leaders or of their partiesтАЩ official handles. On Twitter, BJP concentrated on providing statistics of the works done over the years, Congress made allegations of corruption and focused on inflation, while AAP spoke of the necessity for change.
Both the Congress and BJP slammed AAP when a video of Satyendar Jain surfaced recently. The video shows Jain purportedly getting special treatment in DelhiтАЩs Tihar jail. But the Congress and AAP have attacked BJP with allegations of corruption.
The parties also used examples of other states such as Punjab and Rajasthan to either deride other governments or to promise similar schemes if elected to power. The parties also employed videos тАФ one featuring Yamraj тАФ to criticize one another.
The usage of videos and pictures has increased manifold compared to the past election. Before the candidates for the 182 Gujarat assembly seats were announced, the posts stuck with well-known faces. Now, both national and state leaders along with candidates form the core of messaging, party officials said.
тАЬThe social media content has matured considerably compared to the 2017 election. PartiesтАЩ IT cells vigilantly monitor rivalsтАЩ campaigns and are quick to issue counter-arguments or rebuttals,тАЭ said an Ahmedabad-based social media analyst. тАЬBJP has a star campaigner in PM Narendra Modi and a majority of the posts over the past few days have featured him. CongressтАЩs Rahul Gandhi forayed into campaigning for the state election on Monday.тАЭ
The analyst added: тАЬDelhi CM Arvind Kejriwal has been consistent in tweeting about his campaigns in Gujarat and appealing to the locals to give a chance to the party.тАЭ A senior functionary in BJPтАЩs IT cell said that the social media blitzkrieg will match the action on the ground. тАЬThe attempt is to capture whatever is happening in rallies and relay it in real time,тАЭ the functionary said. тАЬAlmost all the major rallies are live on social media. We also intend to trend one hashtag related to the election daily.тАЭ
Congress relies on continuous campaigns to тАШexposeтАЩ the government.
