Taylor Swift Makes Record Of Most Tickets Ever Sold In A Single Day, Confirms Ticketmaster
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Ticketmaster is apologizing to fans who couldnтАЩt get their hands on The Eras Tour tickets.
The website crashed during the pre-sale for Taylor SwiftтАЩs The Eras Tour. The company is explaining exactly what happened in a new statement.
тАЬThe Eras on sale made one thing clear: Taylor Swift is an unstoppable force and continues to set records. We strive to make ticket buying as easy as possible for fans, but that hasnтАЩt been the case for many people trying to buy tickets for the Eras Tour,тАЭ the statement began.
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It stated that over 3.5 million people pre-registered for the sale with Verified Fan accounts, an unprecedented milestone in the companyтАЩs history.
тАЬThe huge demand for TaylorтАЩs tour informed the artist teamтАЩs decision to add additional dates тАУ doubling the tour and number of tickets available so more fans could make it to shows,тАЭ it continued. тАЬNever before has a Verified Fan on sale sparked so much attention тАУ or uninvited volume. This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform.тАЭ
While 1.5 million fans were invited to the pre-sale, an additional 2 million were put on a wait list. They estimated 15% of fans experienced issues while purchasing tickets due to the intense server load, including errors that caused some customers to lose tickets in their carts.
тАЬOver 2 million tickets were sold for TaylorтАЩs shows on Nov. 15 тАУ the most tickets ever sold for an artist in a single day,тАЭ they said, while stressing that 90% fewer tickets were on resale sites due to requiring fans to create Verified Fan accounts.
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тАЬThe biggest venues and artists turn to us because we have the leading ticketing technology in the world тАУ that doesnтАЩt mean itтАЩs perfect, and clearly for TaylorтАЩs on sale it wasnтАЩt,тАЭ they concluded. тАЬBut weтАЩre always working to improve the ticket buying experience. Especially for high demand on sales, which continue to test new limits.тАЭ
The Eras Tour tickets were slated to go on sale to the general public on Friday, but the sale has since been cancelled due to the pre-sale debacle.
