For actor Tamannaah Bhatia, OTT boom comes as a blessing for actors as it works its way to shatter preconceived notions about the image of hero and heroes, and redefine the idea of stardom.
тАЬAs a performer, itтАЩs a great opportunity for me to showcase myself in different formats in different characters. Also, we all know that web spaces primarily are writers and an actorтАЩs medium where you really get to explore a lot more in detail, and realistic portrayal of things,тАЭ Bhatia tells us.
Fresh from the success of Tamil web series, November Story, she is raving about how the digital space is shifting the narrative in the industry, and giving a chance to regional film industries to embrace its originality.
тАЬWhen I got the stardom, which was seven to eight years ago, things were very different. In the south, thereтАЩs a lot of fanfare, and many are loyal to you for years. With OTT, this idea of stardom and actors will blur out,тАЭ asserts the Baahubali actor.
Weighing in on the stars vs actors debate, she asserts only actors will survive. тАЬItтАЩll become very important for the performers to always be at the top of their game because thereтАЩs so much content out there. TheyтАЩve to be constantly relevant. We, as actors, will have to evolve a lot faster to catch up with that,тАЭshe explains.
According to Bhatia, 31, the digital platforms are also helping her escape the stereotypes as people are now more concerned about the character.
тАЬBack in the day, there was a little bit of a convention that was followed, jaise hero aisa ho, yeh karega, aur heroine should look like this and behave in a certain way. A lot of conventional ideas are just present in our brain,тАЭ she says, pointing out that the web is a different ball game altogether.
тАЬBut now, youтАЩre being cast for it on the basis if you suit the part, not if you are relevant at the moment,тАЭ she notes.
Her web show, November Story, was released in original language, with other subtitles, and she calls it a great move. тАЬTheyтАЩre trying to break the whole language barrier by taking on more content driven stuff. ItтАЩs a great attempt to embrace of Indian cinema,тАЭ she signs off.
