TOKYO — Electric vehicle latecomer Subaru expects to have capacity to build 400,000 such vehicles a year in 2028 by adding a second EV line in Japan, signaling a dramatic ramp-up as it tries to get 40 percent of its global sales from electrified vehicles by decade’s end.
As part of the rapid expansion plan, Subaru said it will roll out four all-electric crossovers by the end of 2026, a jump from the single electric nameplate in the brand’s portfolio.
All of the upcoming EVs are expected to be offered in the U.S., incoming CEO Atsushi Osaki said.
Osaki outlined the stepped-up electrification plans Thursday as Subaru announced that operating profit nearly tripled in the company’s fiscal year ended March 31.
Subaru’s former quality chief was appointed in March and will take the helm from current CEO Tomomi Nakamura in June.
Under the road map, Subaru will add a dedicated EV assembly line at its Oizumi plant in Japan as early as 2027, with capacity for 200,000 vehicles a year. That will complement a line at the nearby Yajima plant that will deliver capacity for 200,000 EVs a year around 2026.
Combined, the two lines will enable output of 400,000 EVs a year in 2028, Subaru said.
Osaki said Subaru plans to build EVs in Japan first, despite the fact that the U.S. accounts for about 70 percent of its global sales and imported EVs will not be eligible for U.S. tax credits.
Subaru may rely on leasing for its EVs, which may make them eligible for some incentives.
Nevertheless, Nakamura said Subaru’s loyal customer base would not be deterred by a lack of incentives.
“I wonder if American consumers choose their cars solely based on tax breaks,” Nakamura said. “Our U.S. customers are quality customers. We have a higher ratio of customers buying Subarus with cash, and we also have low loan and lease rates. We also keep our incentives at low levels.
“We will try not to rely only on the subsidy program.”
Subaru wants to sell 200,000 EVs a year globally starting in 2026. It said it will source batteries for the new vehicles through its alliance with Toyota.
Subaru said last year that it wants to derive 40 percent of its global sales from battery-electrics and hybrids by 2030 and apply electrification to all models in the early 2030s.
Currently, the only electrified vehicles Subaru sells in the U.S. are the Solterra electric crossover co-developed with Toyota and the plug-in Crosstrek Hybrid.
The Solterra, a Subaru-badged version of the Toyota bZ4X, is currently assembled by Toyota.
Subaru’s in-house production of EVs will be centered at its Gunma manufacturing complex north of Tokyo. It will begin around 2026 at Gunma’s Yajima plant on a mixed production line with internal combustion vehicles.
Around 2027, it will turn out EVs from the Oizumi plant in Gunma, which currently makes engines and transmissions.
Subaru also plans a next-generation hybrid vehicle setup around 2025.
Those vehicles will use Toyota’s hybrid system and be made at the Gunma complex. The site manufactures the Forester, Crosstrek, WRX, BRZ, Legacy, Outback and Impreza, giving an idea of what nameplates might be in line for electrification.