South Korea’s soft power gains at risk from extended political crisis

From plastic surgery clinics to tour firms and hotel chains, South Korea’s hospitality sector is wary of the potential impact of a protracted political crisis, as some overseas travelers cancel trips following last week’s brief bout of martial law.

South Korea’s travel and tourism industry, which generated 84.7 trillion won ($59.1 billion) in 2023, around 3.8% of the country’s gross domestic product, has held up through previous bumps in the road, including a 2016 presidential impeachment and periodic tensions with North Korea.

But more than a dozen hospitality and administrative sources said the army’s involvement in the latest political crisis was a serious development that could deter leisure and business travel, when the sector is approaching a full recovery in visitor numbers, which stood at 97% of pre-COVID levels as of October.

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