Pune: Anervea is a data science and analytics cutting-edge company dedicated to revolutionising the Indian healthcare industry through the power of data.
Our team of experts in data science, market research, healthcare and technology have come together to provide products and solutions that help Indian pharmaceutical companies make more informed decisions towards more effective and better-performing commercial operations, improve patient outcomes by expanding market access and enhance sales force effectiveness.
We offer a range of analytical solutions that leverage data science to deliver a 360-degree view and insights across commercial functions for sales and marketing planning.
Our goal is to empower Indian pharmaceutical companies with the innovative commercialisation tools they need to drive innovation, address critical challenges and improve patient outreach in turn improving patient outcomes.
At Anervea, we are committed to using our expertise in data analytics, market research and location-based intelligence to help life sciences companies to improve commercial operations and increase sales performance.
Anervea’s data analytics expertise supports Indian pharmaceutical companies gain valuable insights into customer behaviour, preferences, and needs, which can help them develop more effective marketing and sales strategies. Our data analytics capabilities involve the use of various analytical tools and techniques, such as data mining, predictive modelling, machine learning, and artificial intelligence (AI).
Our data analytic solutions help pharmaceutical and healthcare companies:
Better customer insights: Data analytics helps pharma companies to gain a deeper understanding of customer behaviour, preferences, and needs. This information can be used to develop more targeted and personalised marketing campaigns, which can improve customer engagement and loyalty.
- Improved sales performance
- Enhanced product development
- Better resource allocation
- Improved compliance
Our commercial solutions and products support Indian pharmaceutical companies in effectively launching and promoting their products, maximising their revenue potential, and maintaining their competitive edge throughout the product lifecycle. The key elements of commercial solutions include:
- Market Research and Analytics
- Location-based Intelligence
- Sales and Marketing Strategy
- Customer Engagement
- Sales Force Effectiveness
- Performance Measurement and Optimisation
Our solutions are experientially mapped across the product life cycle to build the most optimised commercial process for our clients.
Indian pharma’s traditional markets have been typically metro cities and tier I to a certain extent tier II cities. However, increasingly the next level of growth for the pharmaceutical industry is going to come from tier III and tier IV cities, semi-urban and rural areas. These areas are increasingly getting developed and access to care has improved or enhanced considerably. These geographies are called hyper-local markets and they represent the growth markets for Indian pharmaceutical companies.
Anervea through its core Product Alpha {.dev} has mapped all doctors, hospitals, pharmacies and diagnostics centres at the pin code level covering pan-India and specifically these new growth markets. With this core product. Anervea’s commercial solutions help Indian pharmaceutical companies target and segment the prescriber in these hyper-local markets, estimate the size of the field force required to tap into these hyper-local markets and plan their physician visit.
Anervea’s sales and marketing analytics solutions help plan marketing tactics in these hyper-local markets and define the most targeted marketing mix for these unique markets.
Some of the areas Anervea can provide services include:
- Identify high-potential new territories by the pin codes based on population, # of doctors, income status, reviews, services etc.
- Identify new KOLs (high-potential doctors by speciality & pin codes).
- Identify the number of reps required to cover high-potential zip and doctors.
- Identify new hospital accounts in fresh territories – To improve your hospital coverage. Identify the reps required to cover hospital business.
- Improve your call plan based on doctors’ segmentation – Track the KPIs, call activity, rep performance, and rep cost vs sales generated (ROI).
- Tactical sales analytics for regional sales leaders.
