Influencer marketing started out as a secondary channel of marketing. However, today it is positively helping brands to stay relevant by identifying their tribe of potentially loyal consumers, and building a cohesive community based on a shared purpose, to increase sales ROI, build social capital & credibility and drive quality leads.
According to Statista, the Influencer Marketing industry is growing exponentially, with a predicted $370 million spent by 2027. This somewhat expected boom has multiplied the number of content creators and influencer marketing agencies by a huge factor. Leaving marketers puzzled as to whom to join hands with, to create a productive influencer marketing campaign.
Only the best influencer marketing agency can find the right influencer for your brand after coordinating different crucial aspects to redefine your content strategy and develop a cohesive multichannel-platform strategy that addresses the specific preferences and expectations of your target audience’s demographics to establish a proactive and data-driven consumer acquisition and retention strategy.
These days several organizations are taking innovative measures to provide more responsive, granular, and consumer-driven marketing strategies.
Amongst them, Grynow Media Pvt. Ltd. is the best influencer marketing agency as it has taken on a more centralized global approach to marketing by providing every type of influencer- mega, celebrity, nano, micro, regional etc., across worldwide markets as per the product positioning and brand culture.
How Grynow Creates Winning Influencer Marketing Campaigns
Formulating the most prolific and effective influencer marketing strategies, Grynow helps marketers with multiple conducts:
TARGET audience research to design campaigns according to key demographics
IDENTIFY the perfect influencers to produce excellent & relevant content for your brand
MOTIVATE influencers to craft branded content in the most organic way.
NEGOTIATE the rates with influencers on behalf of a brand
MANAGE influencer relations with brands
INCENTIVIZE influencers in a variety of ways
CURATE the quality of influencer-generated content
ANALYZE the influencer’s posts for brands before their publication
TRACK the ROI of your campaigns and vital KPI in the process
PROVIDE post-campaign analytics
What components make Grynow the best influencer marketing agency in the world?
The data-driven marketing integrated by the top influencer marketing platform helps serve the customer of the future.
Grynow provides all the elements needed to become a future-proof marketing organization.
To begin with, the company studies the buyer personas deeply to understand consumer behaviour and the underlying factors that drive it.
Secondly, having a network of 2,00,000+ influencers on board has also allowed Grynow to learn numerous ways to continuously reinforce these bonds as well.
Thirdly, the team at Grynow evaluates influencer growth in terms of following, reach & popularity, as well as the quality of the content produced, the audience engagement rate increment, the ratio of branded content to the organic content, and negative comments frequency of content posting etc.
At Grynow, connecting for the momentum of impact is a rule they live by. The Marketing Strategists and transformation team helps marketers to create exultant marketing strategies and optimize influencers’ capabilities to deliver an undeniable value proposition of the respective brand. Hence, helping brands to become future-proof and stay relevant.
The leading influencer marketing agency helps brands capitalize on the changing customer world
Customer expectations continue to be on the upswing; thus, the company is helping marketers to shift from product-centric to a customer-centric approach. It also helps them to stay relevant in the future too.
For this, the company has made huge investments in data collection and activation capabilities to generate insights about customers, hence, facilitating this shift. The team crafts customized campaigns with the awesomeness of user-generated content to help marketers communicate with their audience quickly and seamlessly.
Moreover, it helps them to comprehend the shared values of their customers and strive to “cognize” each customer. We can say that Grynow comes with the modern 5Es of marketing—experience, exclusivity, emotion, entertainment and engagement.
Best influencer marketing platform constantly looks for improvement
Ideal Influencers selected for a client’s campaigns will produce standard content that aligns with the brand identity. However, Grynow will seek avenues to gain the most from opinion leaders. For instance, getting influencers to participate in giveaways, hold Livestream sessions, appear at exclusive events or collaborate on custom products. With a series of active involvements in business operations, Influencers get comfortable working with a brand—the influx of information from multiple verticals can groom mavens into future brand ambassadors.
Conclusion
Grynow is the best influencer marketing agency that takes a spectrum of skills to cut through complexity and intelligently integrate technologies, trends, innovations, deep know-how of consumer behaviour with respect to the type of industry and the power to curate content that delivers simple, end-to-end influencer marketing solutions that can transform customer engagement and boost your brand.
They operate at the intersection of the brand experience-value proposition, influencers’ relevancy and customer value. Having seven years of experience in the industry, IIT & IIM alumnus as team members, digital marketing strategists-professionals on board the agency has been extensively recognized for its ability to transform the brands’ fortune with customized end-to-end influencer marketing solutions.