Ola CEO Bhavish Aggarwal, on July 12, 2024, shared a post on X, previously known as Twitter, with a message for the electric vehicle (EV) industry. In his post, he said, “I see some EV companies trying to make ‘cute’ ads in a bid to grow their stagnant sales.” It is possible that he had expressed doubts about the effectiveness of these types of marketing strategies. He emphasised the importance of supply chain improvements and technological investments. Bhavish Aggarwal highlighted a key path for the industry’s growth and sustainability. His advice to the EV companies was clear and he further added “Electric vehicles is a supply chain and manufacturing business. Save the marketing and sales ₹₹ and invest it into supply chains and tech to lower your product costs.” Ola CEO Bhavish Aggarwal Says ‘It’s Time for Developers To Exit Google Maps’, Announces 1-Year Free Access to All Developers to Ola Maps on Krutrim AI Platform.
Ola CEO Bhavish Aggarwal Prioritise Supply Chain and Technology Over ‘Cute’ Ads
I see some EV companies trying to make ‘cute’ ads in a bid to grow their stagnant sales.
Pro tip for them: Electric vehicles is a supply chain and manufacturing business. Save the marketing and sales ₹₹ and invest it into supply chains and tech to lower your product costs.
— Bhavish Aggarwal (@bhash) July 12, 2024
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