Sometimes all it takes is listening to an old song to bring all the fond memories flooding back.
It also helps if there’s a devilishly good-looking young man, with foppish hair and a cheeky wink, mouthing the lyrics.
This is why middle-aged women have been flocking to TikTok in their thousands to watch model William White lip-sync to 80s classics including Barry Manilow’s Mandy.
His eye-roll at the line “Oh Mandy’”and his signature wink have made women of a certain age swoon.
Comments under his videos include: “I growled watching this”, “On behalf of the Cougar nation, we adore you. You wink at the screen and yes, we wink back”, “My ovaries just regenerated” and “Changing my name to Mandy right now”. The 21-year-old Canadian, is also known as @Whiteyy18.
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He has 1.1 million followers and the hashtag #whiteyy18 has gone from 600,000 views to over 45 million in a matter of days.
Speaking from Niagara Falls in Ontario, he says: “I honestly never planned it beforehand.
“My biggest motto is just to be natural. I’ll just put on my best kind of flirt.
“And it ended up being, like, the eye-roll and the wink.”
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Manilow himself took to social media, saying: “We see you, William White.”
Former hockey player Will lives with his parents, 14-year-old brother and 10-year-old sister and works as a landscaper – though he has taken time off to concentrate on his new-found fame.
He says: “This is all surreal to me and I can’t believe how many people are liking my videos.
“I have a lot of British fans and I hope to come to the UK one day soon.
“I’ve had lots of lovely messages and I can’t thank them enough.”
Will was discovered by Mode Models International based in Calgary, Alberta.
So what is it about the Rob Lowe lookalike that has captured the hearts of so many women, with his lip-sync classic hits from acts including Queen, Bryan Adams and Def Leppard?
“I really can’t tell you what it is about my videos.
“I just grew up listening to the oldies with my Mom and Dad, and I’ve always connected with it.
“Just because something is a bit older, doesn’t mean it’s any less beautiful.
“That’s true of this music and my amazing fans.”
Fans will be glad to hear Will is single and bringing out a clothing line including a hoodie with Oh Mandy on it, so they can wear it close to their hearts.