TOKYO — Mercedes-Benz‘s first dealership in the world dedicated to its all-electric Mercedes-EQ brand opened in Yokohama, south of the Japanese capital on Tuesday.
Mercedes has rolled out five electric models since 2019 and “sees further growth in the electric vehicle market in Japan,” it said.
EVs have been slow to catch on in Japan, where domestic makers dominate the market. But foreign brands sold a record 2,357 EVs in November, surpassing a tenth of total imported car sales for the first time, according to the Japan Automobile Importers Association (JAIA).
Across all car types, Mercedes sold 51,722 cars in Japan last year, making it the top-selling foreign vehicle brand, JAIA data shows.