Manish Malhotra has become the first Indian fashion designer to drop five NFTs in collaboration with Lakme Fashion Week.
For the uninitiated, NFT stands for non-fungible token unique and non-interchangeable unit of data stored on a digital ledger. It uses blockchain technology to establish a verified and public proof of ownership.
The NFTs were dropped on WazirX NFT Marketplace.
The designer wrote on Instagram, тАЬA thought (minted) into digital reality; my virtual store on the Manish Malhotra website was an initial step towards expanding into the tech space. NFT had to be the next one.тАЭ
Among the NFTs was ManishтАЩs hand-drawn sketch of one of his most popular creations тАФ a blue sari worn by Deepika Padukone in Yeh Jawaani Hai Dewaani. Titled тАШMemorable Sketch (2013). The NFT was sold for Rs 20,2319.27.
The other NFT was тАШIlluminous ShowstopperтАЩ or ManishтАЩs handmade sketch of the embellished black lehenga he designed for Kareena Kapoor for a 2019 award ceremony. This was sold at Rs 27,5889.91.
The other fashion NFT that was sold was a hand-drawn sketch of his blue chikankari lehenga donned by Alia Bhatt in 2018. тАЬManish MalhotraтАЩs hand-drawn sketch illustrates the revival of the craft in its modernized form by the women of Mijwan Welfare Society, an NGO founded by Shabana Azmi, Namrata Goyal, and Manish Malhotra to extend support to female artisans by generating education and employment,тАЭ read the description on social media. Titled тАШIllustrious Sketch-ChikankariтАЩ, the NFT was sold at Rs 16,0935.78.
The other two were тАШArchival Diaries-Lisa RayтАЩ and тАШReminiscing Runways (2013)тАЩ.
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