Mumbai, September 12: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the auction of the first-ever Thar ROXX. The proceeds from the highest bid will be donated to a social cause, with Mahindra matching the winning bid to further amplify the impact, ensuring all contributions are directed towards charitable initiatives. Registration for the online auction opens on 12th September (), with the bidding taking place between 15th and 16th September, 2024.
The First of ‘THE’ SUVs from Mahindra, the Thar ROXX, with the distinguished VIN 0001, will also feature a badge bearing Mr. Anand Mahindra’s personal signature, offering collectors and enthusiasts a rare piece of Mahindra’s legacy. The winner of the auction will take home the AX7L Diesel Automatic 4×4 Thar ROXX in the color of their choice from seven striking options: Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, or Stealth Black. MG Windsor EV With Lifetime Battery Warranty Launched in India; From Price to Specifications and Features, Know Everything About the Latest EV From Morris Garages.
The online auction is being conducted by Mahindra First Choice Wheels (MFCW) and hosted on the auction platform. Registrations, which will be conducted online, are open to everyone, and prospective bidders will be required to submit a refundable caution deposit. The entire bidding process will be overseen by Ernst & Young. Tesla Robotaxi To Be Unveiled on October 10, Elon Musk’s EV Company Files Patent for Wireless Charging; Check Details.
The proceeds from the auction may be donated to any recognized not-for-profit organization of winner’s choice. Alternatively, the winner may choose one of the following not-for-profit organizations: Naandi Foundation (Empowering Girls and Women), BAIF Development Research Foundation (Watershed and Rural Livelihood Development), Watershed Organization Trust (Integrated Water Resource Management and Agriculture), or UNITED WAY MUMBAI (Promoting Road Safety).
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