Mahindra Thar ROXX Sees Record-Breaking Surge in Demand, Company Registers 1,76,218 Bookings Within 60 Minutes of Commencing

Mumbai, October 3, 2024: Mahindra & Mahindra Ltd. has announced that its newly launched Mahindra Thar ROXX has registered 1,76,218 bookings within 60 minutes since it started. The official Mahindra Thar ROXX bookings commenced at 11:00 am, and since it began, the company received unprecedented response for its off-road SUV model.

The company said that its new Thar ROXX, with 1.76 lakh orders, had captivated customers nationwide. India’s leading automobile company recently announced the prices and interior design options for its new 4×4 variants. The Mahindra THAR ROXX 4×4 price starts from INR 18.79 lakh, and booking was set to start on October 3, 2024 (today). Mahindra Thar ROXX 4×4 Now Available in ‘Mocha Brown’ and ‘Ivory White’ Interiors at No Extra Cost, Bookings Open on October 3.

Mahindra Auto introduced its Thar ROXX 4×4 in an attractive colour range like Tango Red, Everest White, Burnt Sienna, Battleship Grey, Deep Forest, and Nebula Blue. All of these colours were already attractive and gave customers  plenty of choice. However, on October 1, the company announced two new interior colour themes for the customers to choose from. These new options for interiors included “Mocha Brown” and “Ivory White” to suit the styles and needs of the customers.  

According to Mahindra, ” With its head-turning design, refined driving experience, powerful performance, unmatched off-roading capability, top-tier safety features, spacious interiors, and advanced technology, Thar ROXX continues to set new benchmarks as a category disruptor in the SUV segment.” Mahindra Thar ROXX 4×4 Price Revealed, Starts at INR 18.79 Lakh, Bookings Begin on October 3; Check Prices of All Variants and Colours.

The Indian automaker said that the Mahindra Thar ROXX deliveries would start on the “auspicious occasion of Dussehra,” which is October 12, 2024. Mahindra Auto said that it would inform the customers about their tentative delivery schedules in a phased manner over the next three weeks. The company also added, “Bookings for the Thar ROXX remain open at all authorised Mahindra dealerships and the Mahindra website.

(The above story first appeared on LatestLY on Oct 03, 2024 02:37 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website todaynews24.top).