Kim Kardashian stated she is “re-evaluating” her relationship with Balenciaga after the Paris-headquartered brand posted an advertising campaign depicting children alongside stuffed animals dressed in bondage gear.
Kardashian, who has had a close working relationship with the fashion house for years and is currently a brand ambassador, on Sunday tweeted that she was “shaken by the disturbing images.”┬а
“As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand,” she wrote, “basing it off their willingness to accept accountability for something that should have never happened to begin with тАФ and the actions I am expecting to see them take to protect children.”
As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, basing it off their willingness to accept accountability for something that should have never happened to begin with тАФ & the actions I am expecting to see them take to protect children.
—@KimKardashian
Balenciaga’s troubles began early last week, after its┬аholiday ad campaign was criticized for what many took to be implied sexual content. Shortly after, Balenciaga pulled the campaign and posted a statement to the company’s Instagram profile addressing the ad’s┬аcreation.┬а
“We sincerely apologize for any offence our holiday campaign may have caused,” read the┬аstatement. “Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”
Hours later, others discovered partly obscured text in another, unrelated photo for the fashion house’s┬аspring 2023 ad campaign. That text was from a 2008 U.S. Supreme Court ruling related to child pornography, leading the brand to issue a second apology for “displaying unsettling documents in [the] campaign,” and announce intentions to take legal action тАФseeking at least $25 million US in damages┬атАФ┬аagainst the production company and set designer behind that shoot.
Soon after, Balenciaga completely purged its┬аInstagram, deleting all photo posts and leaving only “story highlights,” including the┬аrecent statements.┬а
Elsewhere, the photographer for the original teddy bear shoot issued a statement, saying he had been the target of online “lynching,” despite the fact he had no say in the products or props featured in the photoshoot.
“I must stress that I was not entitled in whatsoever manner to neither [choose]┬аthe products, nor the models, nor the combination of the same,” photographer Gabriele Galimberti wrote.
“As a photographer, I was only and solely requested to [light]┬аthe given scene, and take the shots according to my signature style. As usual for a commercial shooting, the direction of the campaign and the choice of the objects displayed are not in the hands of the photographer.”
Before his work with Balenciaga, Galimberti had developed a popular photo project, Toy Stories, that saw him travel around the world to document young children posing among a grid-like layout of their toys. Balenciaga is not pursuing legal action against Galimberti, as it is┬аwith those┬аbehind the spring campaign.
