San Francisco: Facebook-owned short video-making app Instagram Reels is bringing ads to Reels in few countries, including India. The full-screen ads will be arriving first in India, Germany, Brazil and Australia before landing in more countries “in the coming months.” Instagram Rolls Out New Feature To Protect Users From Hate Speech & Abuse.
According to an Engadget report, the spots are similar to Instagram’s ads for Stories. Ads can run up to 30 seconds and users can interact with them the way they would with organic posts (including skipping them altogether).
Ads can also include “shop now” buttons, according to screenshots shared by the company, the report said.
Facebook is also experimenting with a new ad format for Stories — sticker ads, it added. Meant for influencers, the ads “allow creators to monetize their Facebook Stories with ads that look like stickers and receive a portion of the resulting revenue.”
The brand-created stickers will allow influencers to link to specific products their followers can buy. A spokesperson noted that it’s the first time Facebook has experimented with a feature within Stories but declined to provide details of the arrangements. The feature will be available to a “select” group of advertisers and creators. Sticker ads are the latest of several monetization tools Instagram has explored. It also allows creators to sell badges and products in live streams and shares revenue with creators who run ads in IGTV.
(The above story first appeared on Today News 24 on Apr 23, 2021 02:00 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website todaynews24.top).
