IN PHOTOS | See Swiftmania sweep Toronto

By admin On Nov 13, 2024

Valentyna Miziuk takes a selfie outside Rogers Centre stadium on Tuesday, the venue hosting Taylor Swift’s The Eras Tour. The first of six sold-out shows begins Thursday. (Evan Mitsui/CBC)

Taylor Swift’s Eras Tour, which began March 17, 2023, arrives in Toronto for six sold-out shows on Thursday and will wrap after three Vancouver performances in early December.

About 60,000 ticket-holders will gather at the Toronto stadium for each show from Nov. 14-23, with thousands more Swifties expected to attend the pre-show event called Taylgate ’24 at the nearby Metro Toronto Convention Centre.

With opening night upon us, check out the buildup in Toronto from the city’s “Taylor Swift Way” signs to the lineups for merchandise to the hundreds of thousands of fans heading downtown and more.

Nov. 12: Concert merch up for grabs

Tour merchandise went on sale at Rogers Centre on Tuesday morning. It’s the only location in Toronto selling official tour merchandise. Here, fans line up outside the stadium.

Two people atop a set of stairs looking down on a lineup of Taylor Swift fans outside Rogers Centre.

(Evan Mitsui/CBC)

Fan Brenda Martinez holds an Eras Tour poster outside the venue.

Holding a canvas bag on one shouldner, a woman shows off a poster that reads: Taylor Swift The Eras Tour, Toronto, Canada, outside Rogers Centre.

(Evan Mitsui/CBC)

A fan shows friendship bracelets outside Rogers Centre.

A closeup of a person cupping both hands that's holding friendship bracelets, outside Rogers Centre.

(Evan Mitsui/CBC)

Another fan in mid-pose outside the stadium.

A person moving to a beat, in front of the giant friendship bracelet sign outside Rogers Centre that reads: Taylor Swift The Eras Tour.

(Evan Mitsui/CBC)

An aerial view by drone of the growing lineup outside Gates 5 and 6.

Aerial drone still of Rogers Centre, showing lineup for merch store as well as the giant friendship bracelet sign that reads: Taylor Swift The Eras Tour.

(Michael Cole/CBC)

Nov. 4: Toronto renames streets temporarily

A main route through downtown Toronto got a temporary makeover to honour Swift ahead of her six-concert run in the city — and to raise money to help people facing food insecurity.

Signs bearing the name Taylor Swift Way designate the route from Rogers Centre — where Swift will perform — to Nathan Phillips Square, where city hall is located, for the month of November.

A total of 22 signs go up along Queen Street West, John Street, Front Street and Blue Jays Way.