TOKYO — Honda will create a new division in a bid to strengthen and speed up its electrification business as part of an overhaul of its organizational structure.
The shake-up is part of the automaker’s bid to catch up in the fast-growing market for full-electric vehicles, led by Tesla and China’s BYD.
Japanese automakers have been at risk of falling behind their European and U.S. rivals in the EV market.
In changes effective April 1, the new division would consolidate Honda’s electrification strategy and development of automobiles, motorcycles and power products such as generators, it said.
The automaker also said it would combine six regional operations to three, composed of North America, China and associated regions including Japan, the rest of Asia and Europe.
Integrating to the three was to “rapidly develop the implementation of resource shifts in accordance with the future lineup strategy in line with the electrification acceleration,” a spokesperson said in a briefing.
The automaker anticipates its vehicle lineup in North America and China would be mid- to large size, and small- to midsize in the rest of the region, the spokesperson said.
Honda and Japanese electronics giant Sony plan to produce their jointly developed EV at a Honda plant in North America and begin deliveries in 2026.
Honda last year laid out a target to roll out 30 EV models globally and produce about 2 million EVs a year by 2030.
