Harry Styles, Dakota Johnson, Serena Williams And More Star In GucciтАЩs Beloved Lines Campaign
Gucci is enlisting some A-list talent for their latest campaign.
Harry Styles, Dakota Johnson, Serena Williams, Awkwafina, Diane Keaton, Sienna Miller and James Corden joined forces with GucciтАЩs creative director Alessandro Michele for the new adverts for the luxury brandтАЩs Beloved Lines line.
In new photos and video for Beloved Lines, GucciтАЩs version of a late-night talk show brings together fashion, talent and designer handbags.
For the new campaign, Gucci partnered with cult artist, photographer, director Harmony Korine.
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тАФ Photo: Harmony Korine
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тАЬWe decided to show the concept of тАШbelovedтАЩ in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people,тАЭ Michele explains. тАЬWe went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many. It is precisely because they have great personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.тАЭ
The Dionysus handbag, GG Marmont, Gucci Horsebit 1955 and the Jackie 1961 were all featured in the campaign.
