CHENGDU, China — Chinese electric vehicle maker Zeekr launched the all-electric Zeekr X compact crossover, as it targets a premium market in China that has been dominated by German automakers.
The Geely-owned brand said it planned to offer the Zeekr X and the Zeekr 001 electric sedan in Western Europe without saying when that would be.
With a starting price of 189,800 yuan ($27,615) in China, the Zeekr X offers features such as facial recognition to unlock the car and an option for an in-vehicle refrigerator, CEO Andy An told an event in China’s southwestern city of Chengdu on Wednesday.
The company will start delivering the Zeekr X in China in June with a target of delivering 40,000 this year, An said.
Zeekr’s event to launch the new model took place ahead of the Shanghai auto show, scheduled for April 18-27, where automakers such as Volkswagen, Mercedes-Benz and China’s Nio are expected to show off their latest models.