Ford’s archives team curated the material over the past two years, and it piloted the collection with the help of employees, retirees and graduate students from Wayne State University.
One example Ford highlighted is a series of brochures from the 1970s and ’80s. The marketing materials, awash in oranges, browns and yellows, depict beach outings, racing and skydiving activities in a bid to appeal to younger consumers.
“Complementing all of the vehicle photos available in the Ford Heritage Vault, brochures like these add so much more information and impact for people who want to learn about our products, heritage and accessories,” said Ciera Casteel, a processing archivist who prepared some of the materials.
