Ford said Amend’s team will “help translate customer needs into software solutions that engage and create value for them, Ford and other stakeholders.” He’ll oversee a number of business functions and will work closely with Hau Thai-Tang, Ford’s chief product platform and operations officer, as well as Doug Field, who was hired away from Apple last week to be Ford’s chief advanced technology and embedded systems officer.
Ford has recently introduced over-the-air software updates to some of its vehicles and is expanding its FordPass app for owners.
“I’m excited to join Ford at such a pivotal time in the company and the industry,” Amend said in a statement. “We’re completely reimagining digital experiences for our customers, colleagues, dealers and partners, and will use technology and real-time data to bring that vision to life.”