PINZOLO, Italy — Ferrari expects to deliver its first four-door model, the Purosangue, to customers by mid-year, as the supercar maker responds to competitors such as the Lamborghini Urus crossover.
Ferrari says that the Purosangue, which was unveiled in September 2022, is not a crossover or SUV, although at 62.5-inches tall, it is only slightly lower than a Porsche Macan, and 7.8-inches higher than the Ferrari GTC 4 Lusso, Ferrari’s V-12 powered four-seat coupe.
The goal was to give the Purosangue, which also has a V-12 engine, the same driving dynamics as a sports car.
Production is slowly ramping up for the Purosangue, which costs 390,000 euros ($413,000) in Italy, Pietro Virgolin, Ferrari product marketing manager, said at a test drive here in the Italian Alps last month. An optional carbon-fiber wide-body kit adds 70,000 euros to the price.
Last September, Ferrari chief commercial and marketing officer, Enrico Galliera, told journalists that the company might need to close order books for the Purosangue after initial demand exceeded expectations. Galliera said that Ferrari began receiving a significant number of pre-orders in September 2018, when the company announced that the Purosangue (Italian for “thoroughbred”) would go into production.
Virgolin would not give precise order figures, but said that “the market has appreciated the Purosangue.”
Ferrari has stuck with two-door sports cars and 2+2 berlinettas, true to its racing origins (berlinetta is Italian for “low sedan”), but the meteoric rise in market demand for roomier, more comfortable sports cars risked leaving the company behind.
