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GM to flood heart of the market with EVs in 2023

GM opted to start its Ultium-powered EV rollout with high-performance, luxury models: the GMC Hummer EV pickup and the Cadillac Lyriq crossover. The early EV launches are meant to show the automakers' EV prowess — through the Hummer…

Ford job cuts could tally 8,000, report says

Ford declined to comment on possible job cuts, saying that it’s focused on reshaping the organization to capitalize on the growth of electric vehicles. “As part of this, we have laid out clear targets to lower our cost structure to ensure…

Scout CEO Scott Keogh headed to uncharted territory

For Keogh, who became CEO of VW of America in November 2018 and was handed a challenging mandate to double the VW Group's collective U.S. market share to 10 percent by 2028, the appeal of effectively building a startup from scratch without…

Kia America ad stars NFTs from Dead Army Skeleton

In the announcement about the new commercial, Russell Wager, VP of marketing at Kia America, made a reference to how NFTs are considered unique assets, hence they are “non-fungible.” “The Soul is as individualistic as the NFTs are, and as…