PeopleтАЩs Daily, the Communist Party publication, warned Audi over potential repercussions from the incident.
The automaker could suffer тАЬhuge lossesтАЭ to its corporate image in China and face legal responsibilities if the advertisement is confirmed to have plagiarized a video published online a year ago, PeopleтАЩs Daily said in a commentary.
The publicationтАЩs Weibo account posted a video that compared AudiтАЩs advertisement with the video published a year earlier, in which the text appeared to be the same.
AudiтАЩs advertisement was accused of using the same language from a poem that a well-known blogger had written and shared.
Chinese regulators should investigate the case, the commentary said.
