Summary
Different brands from Xbox to Coors to Burger King have recently been teaming up with scientists┬аin attempts to engineer┬аadvertisements into consumers’ dreams, by playing video and audio clips while they sleep. Now, a group of 40 dream researchers has pushed back with┬аan open letter calling for regulations on “dream incubation advertising.” They worry companies might one day use smart speakers like the Amazon Echo to detect people’s sleep stages and play back sounds that could influence their night visions and behaviors.
