MessiтАЩs Inter Miami signing boosts Apple TVтАЩs MLS season pass subscription | Football News
Lionel MessiтАЩs arrival to Inter Miami has helped the Major League Soccer (MLS) outfit in reviving their fortunes. The ArgentineтАЩs instantaneous impact has not been limited to on-field events. It is now being learnt that the American domestic leagueтАЩs streaming platform, Apple TV, has been significantly boosted by MessiтАЩs signing. According to reports, Apple TV’s MLS Season Pass subscriptions тАЬhave more than doubledтАЭ since Messi moved to South Florida from Paris Saint-Germain (PSG).
Inter Miami co-owner Jorge Mas recently shared the update on social media. тАЬThe Messi Effect is real. Subscribers to MLS season pass on Apple TV have more than doubled since Messi joined Inter Miami CF. Also, Spanish language viewership on MLS season pass on Apple TV has surpassed over 50% for Messi matches and continues to rise. How exciting for a truly global fan base,тАЭ Mas wrote.
Apple has not released its official numbers on this matter yet. However, Apple Inc CEO Tim Cook promoted MasтАЩ stand. тАЬTune in tomorrow to watch Messi and all the Leagues Cup action with MLS season pass on Apple TV,тАЭ wrote Cook, sharing MasтАЩ post.
Apple struck a 10-year partnership with the MLS earlier this year in February with the launch of Season Pass on Apple TV+. тАЬThis is very important for us. It is one of the key things we are doing this year and for the next 10 years. WeтАЩre now part of a family together,тАЭ Tim Cook was quoted as saying by news agency Associated Press.
The American domestic league is expected to receive at least $250 million for each season from Apple. MLS had reportedly averaged $90 million per season under its previous eight-year agreements with Fox, ESPN and Univision.
тАЬWeтАЩve looked at sports and acknowledged that thereтАЩs never been a better time to be a sports fan, and thereтАЩs also never been a worse time to be a sports fan. We have an opportunity with this partnership to make the experience a lot better for fans, and help grow the sport and the league in the US and beyond,тАЭ Eddy Cue, AppleтАЩs senior vice president of services, said.
Meanwhile, Lionel Messi has continued his spectacular goal-scoring run at Inter Miami. In his last Inter Miami appearance, the Argentine superstar scored a brace to help his side in defeating FC Dallas in the round of 16 of the Leagues Cup. The seven-time Ballon dтАЩOr winner has so far netted seven goals in four Inter Miami appearances. Inter Miami will next face Charlotte FC in the quarter-finals of the Leagues Cup on Saturday.
