There are reminders around the city of Miami of Lionel MessiтАЩs impending arrival: A mural of the seven-time Ballon dтАЩOr winner painted with pink and black Inter Miami colors in the artsy Wynwood neighbourhood. Another painting of the soccer star at the entrance of a local Argentinian restaurant. No. 10 Argentina jerseys sprinkled throughout the city.
Messi, who turned 36 this month, announced on June 7 that he was joining Inter Miami in a move that stunned the soccer world and will bring one of the sportтАЩs biggest names to the United States and Miami, where enthusiasm for the sport has been growing.
Messi, who spent the past two years with Paris Saint-Germain, is still finalizing paperwork with his new club. He is expected to make his Inter Miami debut on July 21 at home against Cruz Azul in the Leagues Cup.
The move is hoped to provide a huge boost to attendance and interest in Major League Soccer ahead of the 2026 World Cup, part of which will be hosted in the U.S., as well as for Inter Miami, a club led by another global soccer icon, David Beckham, that is looking to garner the same popularity as other sports franchises in South Florida.
тАЬHeтАЩs going to be able to leave this wonderful legacy, and itтАЩs a legacy that couldnтАЩt be better timed,тАЭ said Anson Dorrance, who’s in his 47th season as the womenтАЩs soccer coach at North Carolina. тАЬWeтАЩre going to be hosting the next World Cup on the menтАЩs side. … And a part of constructing a platform to make sure we sell out every stadium is to make sure our top menтАЩs professional league, the MLS, is also selling out all of our stadiums.тАЭ
The league is already getting there. Ticket prices for Inter Miami matches have skyrocketed since MessiтАЩs announcement and teams are already selling additional tickets to future matches against the club.
According to data provided by Vivid Seats, a ticket marketplace, the average listed price for Inter MiamiтАЩs match against Cruz Azul jumped from $126 on June 6 (one day before MessiтАЩs announcement) to $2,151 on June 20 тАФ a 1,607% increase.
Site traffic, the company said, increased by 27,037% from June 6 to June 7.
On SeatGeek, another ticket exchange site, the average ticket to watch an Inter Miami match was $34 on June 6. On June 7, it was $178, according to data provided by the company.
тАЬMessi is one of the greatest athletes of all time, and he is attracting huge demand for the chance to see him play in Miami and across the U.S.,тАЭ said Chris Leyden, SeatGeekтАЩs director of growth marketing. “He joins the likes of LeBron (James) and (Tom) Brady when it comes to having such an immediate and dramatic effect on ticket demand after moving teams. MessiтАЩs situation is particularly unique in that a lot of U.S. fans have a chance to see him live for the first time ever.тАЭ
Messi chose Miami over Al-Hilal in Saudi Arabia, where many thought he would go and follow longtime rival Cristiano Ronaldo. Returning to Barcelona, a storied franchise where he spent most of his career, was also an option, but Messi said when he announced his decision that he wanted to go to the United States to тАЬlive football in another way.тАЭ
In more than 17 years of representing Argentina at the international stage, Messi has scored 102 goals against 38 different national team opponents. One of the greatest scorers in the sportтАЩs history, Messi scored twice in last yearтАЩs World Cup final against France, a match that Argentina won on penalty kicks to give Messi one more accomplishment on his resume.
тАЬThis is going to stimulate everything about soccer in this country,тАЭ Dorrance said of the move.
Messi will join a struggling club that is last in the Eastern Conference with a 5-13 record. Inter Miami recently fired its coach, Phil Neville, after 2 1/2 seasons.
Messi will have another Barcelona star at his side in Miami. Barcelona captain and former teammate Sergio Busquets will join the team this summer, as it recently confirmed via social media.
Ahead of his arrival, Inter Miami is increasing capacity at DRV PNK Stadium by roughly 3,000 seats in the next four weeks by filling in the corners, raising capacity to about 22,000.