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Ben Affleck Describes Jennifer LopezтАЩs Role In Shaping тАШAirтАЩ Script

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By Emerson Pearson.

Ben Affleck is gushing that his latest film, тАЬAirтАЭ, was greatly influenced by his wife, Jennifer Lopez.

AffleckтАЩs new production company Artists Equity, co-created with Matt Damon, is gearing up to release his latest movie тАЬAirтАЭ, showcasing how Michael JordanтАЩs family and a group of Nike executives changed the business world forever with a sneaker deal.

In a recent profile with┬аThe Hollywood Reporter, the actor expressed the level of influence his wife, Lopez, inserted into the script.


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тАЬOh my God, sheтАЩs brilliant. She is incredibly knowledgeable about the way fashion evolves through the culture as a confluence of music, sports, entertainment and dance. She helped me in talking about the way in which a part of the reason why Jordans [the shoes] were so meaningful is because culture and style in America is 90 percent driven by Black culture,тАЭ explained Affleck.

тАЬBlack culture has historically pioneered music, dance, fashion, and itтАЩs then been stolen, appropriated, remarketed as Elvis or whatever. And in this case, [Nike], a white-run corporate entity, was starting to do business with African American athletes in an identity affiliation sales thing. They were really taking value from what Michael Jordan represents and who he is.тАЭ


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Affleck will direct and star in the movie as a Nike co-founder and former CEO, Phil Knight. Viola Davis will play the role of Michael JordanтАЩs mother. Matt Damon, Chris Tucker, and Jason Bateman will all play execs at the sports company.

The film will be released theatrically on April 5.

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