By .
There is a crisis in the cereal world but John Oliver is on top of it.
In a web-exclusive тАЬLast Week TonightтАЭ clip, the host has brought the worldтАЩs attention to a true problem plaguing breakfast lovers everywhere.
RELATED: John Oliver Got Local News Stations To Promote A Fake Sexual Wellness Blanket
тАЬIтАЩm aware that thereтАЩs a lot going on in the world right now, but instead of focusing on any of that IтАЩd like to raise a subject that is near and dear to my heart, and that is, there simply arenтАЩt enough cereals,тАЭ Oliver says.
тАЬWe havenтАЩt had an exciting new cereal in what feels like a hundred years,тАЭ he says.
Though he does admit that while technically there are plenty of new cereals introduced all the time, the prominence of cereals and innovation surrounding them has been lacking, and even lazy.
тАЬTheyтАЩve submitted to the worst, toothless impulses that dominate positivity Twitter,тАЭ Oliver says, calling out the Cheerios Twitter account. тАЬThey deliver empty nonsense like, тАШGood morning! Today is yours.тАЩ What?!тАЭ
RELATED: John Oliver Reacts To Prince PhilipтАЩs Death, Jokes About Just How Close He And The Queen Were
Oliver then offers to donate $25,000 to the charity of CheeriosтАЩ choice if they тАЬsimply use their official account to tweet, тАШF**k you,тАЩтАЭ to bring about some excitement. He adds that heтАЩll up the offer to $50,000 if they direct the tweet at a random, non-famous Twitter user.
тАЬIs this what America needs right now? No. Is it what it wants? Yes,тАЭ Oliver concludes.
As yet, Cheerios have not taken the host up on his offer.
