To promote breast cancer awareness and research, CanadaтАЩs iconic Cashmere Collection returned for an in-person runway show at The Globe and Mail Centre, Toronto.
Creations by CanadaтАЩs 16 leading designers were showcased in a remarkable show of Fashion with Compassion manifested in the form of luxuriously soft Cashmere Bathroom Tissue Couture, on September 28,
Among the designers was Anisha Kumar from Toronto, known for her ready-to-wear and made-to-order special occasion gowns. She launched the eponymous label after a trip to India in 2018, which fuelled her interest in her Southeast Asian heritage.
Anisha Kumar in a white strapless dress (Source: PR Handout)
The collection, The NEW Belle ├Йpoque, is inspired from innovative turn-of-the-20th century France, тАЬbest characterised by new-found strength, optimism, and innovation following troubled times тАУ much like we are living today,тАЭ said the press release.
Internationally acclaimed fashion guru and stylist Joe Zee turned curator for the third consecutive year.
The Cashmere collection also marked the return of CashmereтАЩs annual fund-and-awareness raising activities for the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (QBCF). Throughout October, 25 cents from the sale of every limited edition pink package of Cashmere Bathroom Tissue, up to a maximum of $50,000, will go directly towards breast cancer efforts.
Founded in 2004, Cashmere Collection supports CanadaтАЩs fashion design community and breast cancer cause.
тАЬWe see a strong reflection of the Belle ├Йpoque era in our current cultural climate,тАЭ Susan Irving, chief marketing officer at Kruger Products, made-in-Canada manufacturer of Cashmere Bathroom Tissue, said in a statement.
тАЬOur goal is to showcase CanadiansтАЩ strength and resilience with this larger-than-ever 2021 collection. Our NEW Belle ├Йpoque theme serves as a reminder of the optimism and strength Canadians have shown through turbulent times, and honours the strength demonstrated by the thousands of people affected by breast cancer every year.тАЭ
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