A Canadian trend that started in Quebec has since spread east and west, with a growing number of spas planned and opening.
One spa owner sees his business an alternative to socializing at the bar
During a special preview of Calgary’s newly opened Clear Nordic Spa, Albert Banahene pulls a rope and empties a bucket of freezing cold water on himself.
“It’s refreshing, especially when you’re just coming out of the sauna,” said 27-year-old Banahene, who runs a social media agency.
The spa, sandwiched between a Brick mattress store and a Pet Valu, markets itself as a spot for busy city people to relax between commitments. Customers move between hot, cold and environments (for example, a hot tub, a cold plunge and a “relaxation”