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Nordic spas booming amid ‘unlimited’ consumer appetite for wellness

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Calgary

A Canadian trend that started in Quebec has since spread east and west, with a growing number of spas planned and opening.

One spa owner sees his business an alternative to socializing at the bar

A man wearing a white robe poses for a photo in front of a pool.
Albert Banahene says he likes to test out new wellness trends, including the Nordic spa. A Canadian trend that started in Quebec has since spread east and west, with a growing number of spas planned and opening. (Paula Duhatschek/CBC)

During a special preview of Calgary’s newly opened Clear Nordic Spa, Albert Banahene pulls a rope and empties a bucket of freezing cold water on himself. 

“It’s refreshing, especially when you’re just coming out of the sauna,” said 27-year-old Banahene, who runs a social media agency.

The spa, sandwiched between a Brick mattress store and a Pet Valu, markets itself as a spot for busy city people to relax between commitments. Customers move between hot, cold and environments (for example, a hot tub, a cold plunge and a “relaxation”

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