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Automakers: Think of tomorrow’s new-vehicle buyer


“New-vehicle prices surge, but there’s no shortage of buyers,” (autonews.com, June 19) shocked me. I thought 60 months on a loan was a lot until I saw the average loan was 70! The average payment is $648! How long do automakers think this is going to be a sustainable model?

Buying a new car is a habit that young people are not going to get into if they don’t have to. Thus, the average age of the new-car buyer is only going to go up as long as prices do. Young people now have the potential to buy new, if modest, cars as wages on the lower end of the spectrum are increasing. These are the potential new-car buyers in the future.

So why not give them something to aspire to and save for, such as a 21st century 1965 Mustang? Take an existing electric platform, say the Chevy Bolt or Nissan Leaf, and put a sporty body on it. The platforms are already paid for, so there might be a decent profit margin.

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